Conversing with Senior Decision Makers:
Effective business communication initiated and executed with the client, who has the authority to make business decisions in their capability, is the key to winning the business. Traditionally, people who are in to business sales often approach the middle level managers, who does not have the entire control in making business decisions and they often depend on their senior management to confirm the deal. Since, most of the business teams do not get the opportunity to make effective communication to the senior management, and due to the lack of their effective business communication to effectively engage the senior decision makers, often the deal does not get through resulting in loss of businesses for the company.
Effective Engaging of Clients:
Elliot Epstein, who is the iconic speaker in business and sales communication, guides people in his various trainings and seminars on how to effectively engage the senior level managers or C Level Executives, in an interesting way, by engaging the clients in a conversation which will benefit their businesses rather than discussing about the offerings that the company have for its clients. Clients are only interested in hearing what is beneficial to their company, rather than understanding what the other company offers to its customers. While engaging this C Level Executives, the sales team which often runs the boring presentation and documentaries that they prepared years before are not going to make an impact and they will make their opportunity of getting the business weaker.
It is important for the business executives and sales teams to have a confident and interesting presentation, and should also be able to build good rapport with the senior decision makers, which are key aspects of winning a business. The methods and techniques which work in attaining such a level of efficient communication by the sales teams can be learnt through the seminars and Salient Communication trainings conducted by Elliot Epstein.